BEGIN:VCALENDAR PRODID:-//hacksw/handcal//NONSGML v1.0//EN BEGIN:VEVENT DTSTART;TZID=America/New_York:20100427T183000 DTEND;TZID=America/New_York:20100427T210000 LOCATION: SUMMARY:Media Innovation/Media Destruction: DESCRIPTION:The Confusing (at least up 'til now) Lessons of the Digital Age METHOD:PUBLISH END:VEVENT END:VCALENDAR