Media Innovation/Media Destruction:

The Confusing (at least up 'til now) Lessons of the Digital Age

Tuesday, April 27, 2010

6:30 p.m reception (hors d'oeuvres, wine and soft drinks)
7:30 p.m Panel Discussion

Cornell Club of New York
6 East 44th Street
New York, NY 10017
$35 admission Purchase Ticket

Co-sponsored by the Pembroke Center for Teaching and Research on Women

Panelists will explore how the rise of the Internet and digital media products has created greater access to information, news, and entertainment while at the same time undermining the very organizations that have dominated these businesses in the last 50 years. On the flip side of this phenomenon, they will discuss what new businesses and careers are emerging from this transition, which incumbent businesses might survive the current chaos, and what the new world of "Pro-Am" (professional/amateur) media might look like in the very near future.

The numbers in consumer-created media are staggering: as of January 2010, U.S. consumers can get their information fix from more than 150,000,000 blogs or 7.8 billion tweets, not to mention the millions of reviews on Yelp and tens of millions of youTube videos. Manufacturers and corporations are also doing "b.y.o.m" -- bring your own media -- by going directly to their consumers without the benefit of the experts; for example Kraft has an electronic magazine that has a readership of tens of millions monthly and Amazon sells millions of book titles that generate millions of book reviews that its buyers depend on.

Panelists:


Panelist Ava Seave '77 is co-author of the The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. She is principal of Quantum Media, a leading New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies.
  Panelist Jill Schlesinger '87 is Editor-at-Large, CBS MoneyWatch.com. Prior to the launch of MoneyWatch, she was the Chief Investment Officer for an independent investment advisory firm. 

Panelist Scott B. Meyer '91 is the Founder and CEO of Better Advertising, which he developed as an Entrepreneur-in-Residence at Warburg Pincus LLC. He was previously president and CEO of About.com, a part of the New York Times Company, and served as General Manager of The New York Times on the Web.
  Moderator Betsy West '73  is Associate Professor at the Columbia School of Journalism and producer of the documentary Constantine's Sword. As senior vice president for CBS News from 1998-2005, she oversaw 60 Minutes, 60 Minutes II and 48 Hours. She spent the early part of her career at ABC News, where she was an executive producer, field producer and member of the founding staff of Nightline.