AFFILIATE EVENT: 25th Anniversary of the Alar Alarm and the Panic for Organic

A Celebration of the Natural Foods Industry.

On February 26, which is the 25th anniversary of the day 60 Minutes aired the Alar story that launched a "panic for organic," Joe Dobrow ‘85 and entrepreneurial legends Drew & Myra Goodman, founders of Earthbound Farm, will host an event at New York's only certified organic restaurant and bar, GustOrganics. Details at:


 Joe's background information: Dobrow has spent more than 20 years in the natural foods industry, as the head of marketing for Whole Foods Market, Sprouts Farmers Market (the country's #2 natural foods retailer), and Balducci's, among others.  Natural Prophets, which is being published by Rodale on February 18, features behind-the-scenes stories of many of the great pioneers and brands that helped make the natural foods industry a leader in triple-bottom-line management. (Dobrow playfully says he traces some of his passion for good food to his search for alternatives to the Ratty of the early 1980s.)


Joe can be reached at


Space is limited, so reserve today! 


  • Date: Feb 26, 2014 6:00 PM - 8:00 PM
  • Address: GustOrganics, 519 Avenue of the Americas at 14th Street
  • Tickets: $10 – includes small plates of organic food including mushroom risotto, chicken quesadillas, mini turkey meatballs, quinoa mango salad, and chocolate mousse
  • Register: (Include that you graduated from Brown where it asks for Yale graduation year)

This event is being co-sponsored by Pacific Natural Foods, Zevia zero calorie soda, the Yale SOM Alumni Association, the Yale Alumni Association of New York, and the Association of Yale Alumni.





Joe Dobrow

Author of Natural Prophets (coming Feb. 2014 from Rodale Books)

Visit my creative website,


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